This week, FC Barcelona has passed the milestone of 20 million followers of its official Instagram account (@fcbarcelona), making it the first club or competition to achieve the feat. As it continues to lead the world on social networks, Barça is top on Instagram, comfortably ahead of Real Madrid (18 million) and the NBA (nearly 10 million).

FC Barcelona has consolidated its position in 2015, with 14.3 million new users in just nine months. The Instagram account was launched on 15 January 2013 with a photo of the squad that season, and since then over 5,900 images and videos has been posted. The photos of the Champions League Final in Berlin have been the most popular so far, accumulating a massive 700,000 ‘likes’.

FCB are 27th overall on Instagram, in a list largely dominated by American singers and celebrities. But there are also four FC Barcelona players in the Top 100: Neymar (@Neymarjr) is the leading sportsperson with 32 million followers, while Leo Messi (@leoMessi) has 25 million, Dani Alves (@Dani2dois) has 7 million and Andrés Iniesta (@andresiniesta8) has over 6 million.

The club also has an official account for the other sports teams (@FCBseccions), which focuses on the activities of the basketball, handball, roller hockey and futsal teams.

FC Barcelona continues to blow away the opposition on social networks. Just a few days ago, the club announced that it has over 200 million different followers on all networks, a figure no other sports club can boast. It has over 40 different accounts on twelve different channels (Facebook, Twitter, Instagram, LINE, YouTube, Daily motion, Vine, Sina Weibo, Tencent Weibo, WeChat).